A track record of successful experience, accomplishments, and innovations are important to consider as indicators and predictors of the success of future products, technologies, and companies that will be developed, launched and managed by M-EDG.
Among the Accomplishments of M-EDG?s Management:
- Founded and managed a
healthcare company which experienced
the highest one-year appreciation in stock value of any publicly-traded
company listed on the NYSE, AMEX or NASDAQ stock exchanges over
the past 20 years (1994; source: Bloomberg Index search).
- Founded and managed a
healthcare company which was recognized as
the most successful post ?ck Monday?ct 19, 1987) Initial Public Offering
(source: Grant Thornton LLC).
- Senior management
experience (President/CEO/COO) of numerous biotech, medical
device, technology, biomedical and pharmaceutical firms.
- Successfully launched
healthcare products totaling well over $1 billion in sales.
Among the Marketing Achievements of M-EDG?s Management:
- Developed highest rated
overall marketing program (direct mail, advertising, selling aids,
medical education publications, etc.) to surgeons of any company
in healthcare industry. (Cortland Group survey).
- Conceived and developed
highest-rated antibiotic promotional campaign ever tested by
Palshaw Testing (industry standard measurement) out of 119
previously-tested campaigns over prior 15 year timeframe.
- Managed ?t successful? product in the U.S. pharmaceutical industry (highest market
share: source: IMS-America).
- Launched first pharmaceutical product in the U.S. healthcare industry that incorporated ?ption-process Categories??target market (from ?fusion of innovations頩nto all major elements of the marketing and promotional mix.
